PEUGEOT RCZ - “IT CHOOSES YOU” LAUNCH
AGENCY:
EHS 4D
CLIENT:
Peugeot
IDEA: IT CHOOSES YOU:
The Peugeot RCZ sports car had a European TV ad with the line 'It Chooses You', apparently because it's so alluring. My idea was to turn advertising on it's head. And instead of the car advertising to you, we invited people to advertise themselves to the car. These thousands of user-generated ads became the campaign - and in the end the RCZ did choose one person, who won the car. I was lead creative and did all copywriting and art direction and saw the project through..