PEUGEOT - WHODUNNIT? INTEGRATED CAMPAIGN
AGENCY:
Havas / EHS 4D
CLIENT:
Peugeot
IDEA: WHODUNNIT?
Peugeot Envy was so-called because it had many top-of-the-range features. A TV idea where a Peugeot Envy is thrown into a swimming pool was already in production. My idea to create an interactive Facebook 'Whodunnit?' game made the campaign interactive. You could search the crime scene for clues; interview suspects and search their mobiles. If you accused the right person, you were entered to win the car. I wrote and devised the game and saw through the entire production as Lead Creative.
